Let me read your mind, coach...

You're a great coach, and you know that. You have passion for the job, and you really care about your clients. You've read all the articles, listened to all the podcasts (especially mine, amirite?) and you can help your clients transform their bodies and nutrition. 

But when it comes to your own body image and relationship with food?

Crickets. Tumbleweed. You'd get more signs of life in a graveyard.

• You’re constantly comparing yourself to other coaches and feeling like you don’t measure up.
• You keep cycling through fat loss phases (because you KNOW you should be “in shape”), but you’re tired of the guilt when things don’t stick.
• Your body has become your “business card,” and it’s weighing you down mentally and emotionally.
• You know what you should do (you're a coach after all!), but you can't seem to do it. 

That used to be me.

When I started coaching and working as a personal trainer, I fell DEEP into the toxic side of the fitness industry.

I believed "my body was my business card", that people only wanted fat loss and that the only way for me to be successful was to constantly stay photoshoot ready, or else I wouldn't be a good coach.

Oh yeah, and I was also struggling with binge eating, constantly comparing myself to other coaches and hating my body. Not a slay.

I felt so alone and ashamed - I should know better and I'm a coach! Something had to give, so I put my shame spiral aside and worked on my relationship with food and my body.

Now, after working with LOTS of coaches 1:1 on their relationship with food and body image, and studying disordered eating and body image issues in fitness professionals as part of my PhD (gotta intellectualise the trauma, amriite), I realised just how common it is to struggle, and exactly what needs to be done to get help.

And this is what you want for yourself, and your business.

✅ You’re confident in your body, NOT obsessed or comparing yourself to other coaches online

✅ You want to feel like you practice what you preach, and aren’t struggling behind the scenes

✅ You’re ready to go beyond macros and fat loss - and learn how to help clients to do the same

✅ You’ve broken through the body image barrier - and you show up confident and supported in your personal life and your business.